Facebook has reached a level where the user base is roughly estimated to cover around 37% of the total world population and along with this huge user base, the fake user base has risen to 27% of the total Facebook users (Nyberg, 2010). In other words, it means that if you get 10 friendship requests a day, then out of that 10 only 7 or 8 are real and the rest are fake (Nyberg, 2010).
There are various reasons that people tend to create fake profiles for themselves or they create fake profiles of others. The most common reason is for fun. It is just to have pranks on friends with the profiles. There are also other stupid reasons of why such fake profiles are created. It can be because of shallow relationships, lovers want to test their partner or a person wants to take revenge on someone.
There are people who create second identities online because they are not happy with themselves in real life. So when they are online, they can be a person whom they have always want to be.
The other reason why people create fake Facebook accounts is for business purposes. Most of the fake accounts are used by some companies themselves to promote their products; this is because people find it more convenient to believe in a product or a service when an individual refers or endorses it (Nyberg, 2010).
Another major reason which can affect the business is creating a fake account of your company. It may be created by someone who is not satisfied with your services or it can be your competitor. And such fake account/s can not only affect your business and reputation but can also frustrate you and loss of trust among your other customers and partners.
full article at wincoreweb.com
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