WincoreWeb SEO/SEM Tips
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Sunday, November 7, 2010
How to handle fake profiles on Facebook
Facebook has reached a level where the user base is roughly estimated to cover around 37% of the total world population and along with this huge user base, the fake user base has risen to 27% of the total Facebook users (Nyberg, 2010). In other words, it means that if you get 10 friendship requests a day, then out of that 10 only 7 or 8 are real and the rest are fake (Nyberg, 2010).
There are various reasons that people tend to create fake profiles for themselves or they create fake profiles of others. The most common reason is for fun. It is just to have pranks on friends with the profiles. There are also other stupid reasons of why such fake profiles are created. It can be because of shallow relationships, lovers want to test their partner or a person wants to take revenge on someone.
There are people who create second identities online because they are not happy with themselves in real life. So when they are online, they can be a person whom they have always want to be.
The other reason why people create fake Facebook accounts is for business purposes. Most of the fake accounts are used by some companies themselves to promote their products; this is because people find it more convenient to believe in a product or a service when an individual refers or endorses it (Nyberg, 2010).
Another major reason which can affect the business is creating a fake account of your company. It may be created by someone who is not satisfied with your services or it can be your competitor. And such fake account/s can not only affect your business and reputation but can also frustrate you and loss of trust among your other customers and partners.
full article at wincoreweb.com
There are various reasons that people tend to create fake profiles for themselves or they create fake profiles of others. The most common reason is for fun. It is just to have pranks on friends with the profiles. There are also other stupid reasons of why such fake profiles are created. It can be because of shallow relationships, lovers want to test their partner or a person wants to take revenge on someone.
There are people who create second identities online because they are not happy with themselves in real life. So when they are online, they can be a person whom they have always want to be.
The other reason why people create fake Facebook accounts is for business purposes. Most of the fake accounts are used by some companies themselves to promote their products; this is because people find it more convenient to believe in a product or a service when an individual refers or endorses it (Nyberg, 2010).
Another major reason which can affect the business is creating a fake account of your company. It may be created by someone who is not satisfied with your services or it can be your competitor. And such fake account/s can not only affect your business and reputation but can also frustrate you and loss of trust among your other customers and partners.
full article at wincoreweb.com
Saturday, November 6, 2010
Title Tags: Another Important Element Of SEO
Title tags are important elements in SEO tags for any website. The value of your title tags are enhanced when your keywords are placed in the beginning of the title tag. There is a limit to the number of characters used and allowed by search engines for title tags and its length should not be more than 60-65 characters. Although there are some search engines that allow fewer or more characters in a title.
Your title tags are searched by crawlers and spiders and serves as the main source in establishing what your web page is all about. Search engine spiders would examine your title tag and the words you used are then construed to be the topic of the page. This is the main reason why it is important to use your keywords in your page title and place them as close to the beginning of the title as much as possible. SERP's will show the text you include in your title tags as the linked title for searchers to click and be able to get to your site.
If for example, the topic of your site is about "retirement funding" and your target keywords are "retirement funding" and "retirement income", then a possible and highly relevant page title you can use on your text for title tag may go along the lines of "Retirement Funding Options to Increase Income". This is the most relevant topic of your site. When search engines crawl your site, the first thing it will encounter is the title tag. Your site will then be examined as well as the keywords you used on your site to establish how relevant the title is to the content of your site.
This is basically why it is essential to make use of the most significant keywords in your title tag. You may use as many as 20 keywords on your website but target at least two or three most important ones you can use on your title tag.
Additionally, building a unique title for every page in your site is also one vital element you need to consider when using title tags in your website design. Your title should be as descriptive as possible and remember to use the most effective keywords for your page. It is what will appear in the reverse title bar or tab title of your web browser.
When creating your title tags, you need to observe using the best title tags that contain targeted keywords, help enhance the brand of your site, and title should be to the point and interesting. More often than not, the text included between the opening and closing title tags also translates into the linked text that is shown in search engine rankings. This will either improve your visitor traffic or may cause searchers to choose a different search result.
source: wincoreweb.com
Your title tags are searched by crawlers and spiders and serves as the main source in establishing what your web page is all about. Search engine spiders would examine your title tag and the words you used are then construed to be the topic of the page. This is the main reason why it is important to use your keywords in your page title and place them as close to the beginning of the title as much as possible. SERP's will show the text you include in your title tags as the linked title for searchers to click and be able to get to your site.
If for example, the topic of your site is about "retirement funding" and your target keywords are "retirement funding" and "retirement income", then a possible and highly relevant page title you can use on your text for title tag may go along the lines of "Retirement Funding Options to Increase Income". This is the most relevant topic of your site. When search engines crawl your site, the first thing it will encounter is the title tag. Your site will then be examined as well as the keywords you used on your site to establish how relevant the title is to the content of your site.
This is basically why it is essential to make use of the most significant keywords in your title tag. You may use as many as 20 keywords on your website but target at least two or three most important ones you can use on your title tag.
Additionally, building a unique title for every page in your site is also one vital element you need to consider when using title tags in your website design. Your title should be as descriptive as possible and remember to use the most effective keywords for your page. It is what will appear in the reverse title bar or tab title of your web browser.
When creating your title tags, you need to observe using the best title tags that contain targeted keywords, help enhance the brand of your site, and title should be to the point and interesting. More often than not, the text included between the opening and closing title tags also translates into the linked text that is shown in search engine rankings. This will either improve your visitor traffic or may cause searchers to choose a different search result.
source: wincoreweb.com
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